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Game-based marketing : inspire customer loyalty through rewards, challenges, and contests / |
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Gays, lesbians, and consumer behavior : theory, practice, and research issues in marketing / |
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Gender, design and marketing : how gender drives our perception of design and marketing / |
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General systems theory : problems, perspectives, practice / |
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Generalized multivariate ratio and regression estimators : generalized univariate and multivariate ratio and regression estimators for two-phase and multi-phase sampling using multi-auxiliary variables / |
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Generation X : Americans born 1965 to 1976 / |
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Generation Y in consumer and labour markets / |
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Generation blend : managing across the technology age gap / |
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Geodemographics, GIS and neighbourhood targeting / |
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Geomarketing : methods and strategies in spatial marketing / |
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Gerontographics : life-stage segmentation for marketing strategy development / |
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Get up to speed with online marketing : how to use websites, blogs, social networking and much more / |
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Global account management : a complete action kit of tools and techniques for managing key global customers / |
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Global marketing : foreign entry, local marketing & global management / |
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Global problems and the culture of capitalism / |
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Global sport business : community impacts of commercial sport / |
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Global transfer pricing solutions / |
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Globalisation and tribal economy / |
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Globalization, the multinational firm, and emerging economies / |
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Globals, locals, and creoles : acculturation to global consumer culture, ethnic identity, and consumptionscapes / |
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Globesity, food marketing and family lifestyles / |
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Go mobile : location-based marketing, apps, mobile optimized ad campaigns, 2D codes and other mobile strategies to grow your business / |
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Goal-based decision making : an interpersonal model / |
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Gods of commerce : how business really works / |
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Going up, going down : the rise and fall of the department store / |
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Gonzo marketing : winning through worst practices / |
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Google adwords advanced 2.0 : the must have internet marketing & advertising guide / |
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Government marketing best practices : real world tactics on how to grow mindshare and increase marketshare to grab a bigger slice of the world's largest market, "fortune one", the U.S. Federal Government / |
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Grapevine : why buzz was a fad but word of mouth is forever / |
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Graph theory and combinatorial optimization / |
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Gravitational marketing : the science of attracting customers / |
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Gray markets : prevention, detection, and litigation / |
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