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Hospitality marketing : principles and practice / |
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Household spending : who spends how much on what / |
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How brands grow : what marketers don't know / |
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How companies win : profiting from demand-driven business models no matter what business you're in / |
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How cool brands stay hot : branding to generation Y / |
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How hits happen : forecasting predictability in a chaotic marketplace / |
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How household names began / |
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How to measure and manage your corporate reputation / |
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How to mind-read your customers : using insights from psychology to increase sales and develop better business relationships / |
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How to write a marketing plan / |
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Hyperlink analysis of political blogs communication patterns / |
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ICT產業白皮書 / |
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IDEA marketing toolkit : a marketing plan and complete campaigns for fitness businesses / |
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IMC handbook : readings & cases in integrated marketing communications / |
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Ice cube sex : the truth about subliminal advertising / |
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Identity branding : revisited ... distinct or extinct, "creating prospect attraction" / |
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Identity solutions : how to create effective brands with letterheads, logos and business cards / |
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If you think it's tough to sell, try buying : the complete guide to effective radio advertising / |
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Image and brand transfer in the service industry : taking advantage of success factors and core competencies when expanding a service company's business. |
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Images of woman : advertising in women's magazines / |
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Imaginative events for training : a trainer's sourcebook of games, simulations, and role-play exercises / |
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Impact of sponsorship on consumer brand perception : state of research and a case study in the wealth management industry / |
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Implementing value pricing : a radical business model for professional firms / |
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In defense of advertising : arguments from reason, ethical egoism, and laissez-faire capitalism / |
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In search of a new logic for marketing : foundations of contemporary theory / |
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In search of the obvious : the antidote for today's marketing mess / |
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In the red : the diary of a recovering shopaholic / |
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Increase online sales through viral social networking : how to build your website traffic and online sales using Facebook, Twitter, and LinkedIn--in just 15 steps / |
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Individual behavior in social context : other-interest and self-interest / |
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Industry and business in Japan / |
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Infinite possibility : creating customer value on the digital frontier / |
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Information as product : how to deliver the right information, to the right person, at the right time / |
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