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Advertising campaign strategy : the fundamentals of planning, designing, implementing and evaluating advertising campaigns / |
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Advertising censorship / |
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Advertising essentials : an entrepreneur's guide to success / |
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Advertising ethics / |
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Advertising in developing and emerging countries : the economic, political and social context / |
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Advertising in everyday life / |
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Advertising is dead : long live advertising! / |
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Advertising media planning : a brand management approach / |
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Advertising sin and sickness : the politics of alcohol and tobacco marketing, 1950-1990 / |
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Advertising strategy : a communication theory approach / |
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Advocacy / |
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Aerospace marketing management : manufacturers, OEM, airlines, airports, satellites, launchers / |
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Aesthetics in marketing / |
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Affiliate selling : building revenue on the web / |
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After image : mind-altering marketing / |
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Age of propaganda : the everyday use and abuse of persuasion / |
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Agency : inside the world of advertising / |
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Agency mania : harnessing the madness of client/agency relationships for high-impact results / |
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Agents and data mining interaction : 4th international workshop, ADMI 2009, Budapest, Hungary, May 10-15, 2009 : revised selected papers / |
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Agricultural marketing : structural models for price analysis / |
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Agricultural price policy and its impact on production, income, employment and the adoption of innovations : a farming systems based analysis of cotton policy in Northern Benin / |
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All about promoting trade in services : a complete handbook / |
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All marketers are liars : the power of telling authentic stories in a low-trust world / |
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Alternative business : outlaws, crime and culture / |
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Always be testing : the complete guide to Google website optimizer / |
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Always on : advertising, marketing and media in an era of consumer control / |
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America's service meltdown : restoring service excellence in the age of the customer / |
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American consumer society, 1865-2005 : from hearth to HDTV / |
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American generations : who they are and how they live / |
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American men : who they are & how they live / |
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Amway forever : the amazing story of a global business phenomenon / |
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An event to remember : designing spectacular special occasions / |
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An introduction to Bayesian inference and decision / |
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An introduction to Internet marketing and planning / |
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An introduction to building procurement systems / |
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An introduction to management science : quantitative approaches to decision making / |
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An introduction to model-based survey sampling with applications / |
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An introduction to social marketing. |
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An introduction to the design and analysis of experiments in behavioral research / |
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Analysis of customer satisfaction data : a comprehensive guide to multivariate statistical analysis in customer satisfaction, loyalty, and service quality research / |
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Analysis of messy data / |
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Analysis of multivariate social science data / |
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Analysis, control and optimization of complex dynamic systems / |
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Analyzing microarray gene expression data / |
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