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Making sense of factor analysis : the use of factor analysis for instrument development in health care research / |
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Making waves / |
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Male consumer behaviour : a gender perspective on advertising response / |
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Management in South-East Asia : business culture, enterprises and human resources / |
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Management, marketing and the political economy of travel and tourism / |
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Managerial decision modeling / |
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Managers and the legal environment : strategies for the 21st century / |
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Managing and mining uncertain data / |
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Managing business and service networks / |
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Managing business interfaces : marketing, engineering, and manufacturing perspectives / |
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Managing cultural differences : global leadership strategies for cross-cultural business success / |
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Managing customer relationships on the internet / |
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Managing customer value : essentials of product quality, customer service, and price decisions / |
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Managing customers for profit : strategies to increase profits and build loyalty / |
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Managing customers through economic cycles / |
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Managing high-tech services using a CRM strategy / |
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Managing knowledge work and innovation / |
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Managing market relationships : methodological and empirical insights / |
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Managing networks of creativity / |
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Managing product families / |
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Managing quality : a practical guide to customer satisfaction / |
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Managing relationships in a corporate bank / |
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Managing retail consumption / |
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Managing sales professionals : the reality of profitability / |
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Managing salespeople : a relationship approach / |
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Managing service firms : the power of managerial marketing / |
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Managing service operations : design and implementation / |
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Managing supply chains on the Silk Road : strategy, performance, and risk / |
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Managing the customer experience : a measurement-based approach / |
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Managing the knowledge intensive firm / |
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Managing the total customer experience. |
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Manual of international marketing / |
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Mapping how industry buys / |
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Marching up Madison Avenue : how I beat the entrepreneurial odds armed with a pencil and my imagination / |
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Market Orientation : benefits to firm and economic development, theories, concepts and methods / |
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Market centrics : when your market strategy is all about them, success is all about you / |
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Market consistency : model calibration in imperfect markets / |
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Market entry in Japan : theory and management in a turbulent era / |
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Market entry strategies : text, cases and readings in market entry management / |
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Market entry strategies for emerging economies / |
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Market intelligence : building strategic insight / |
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Market new products successfully / |
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Market oriented pricing : strategies for management / |
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Market oriented product innovation : a key to survival in the third millennium / |
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Market prices and natural prices : a study in the theory of the classical process of gravitation / |
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Market research handbook. |
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Market research in action / |
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Market response models : econometric and time series analysis / |
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