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Marketing strategy masterclass : the 100 questions you need to answer to create your own winning marketing strategy : including the new 'scorpio' model of market strategy / |
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Marketing, morality and the natural environment / |
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Marketplace lifestyles in an age of social media : theory and methods / |
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Mass communication ethics : decision making in postmodern culture / |
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Mass customization : an enterprise-wide business strategy : how build to order, assemble to order, configure to order, make to order, and engineer to order manufacturers, increase profits and better satisfy customers / |
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Mass marketing and consumer fraud : background, issues, and data / |
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Mass media effects research : advances through meta-analysis / |
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Mastering fashion marketing / |
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Mastering niche marketing : a definitive guide to profiting from ideas in a competitive market. / |
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Mastering products liability / |
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Mastering purchasing management for inbound supply chains / |
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Masters of design : logos & identity : a collective of the world's most inspiring logo designers / |
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Masters of sales : secrets from top sales professionals that will transform you into a world class salesperson / |
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Masters of the wired world : cyberspace speaks out / |
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Maverick marketing : trailride into the wild west of new marketing / |
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Maximizing consumer value through channel integration : channel integration strategies and their effects on shoppers' evaluations of multi-channel utility / |
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Measure what matters : online tools for understanding customers, social media, engagement, and key relationships / |
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Measurement and research methods in international marketing / |
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Measurement in marketing research : an alternative framework / |
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Measuring customer satisfaction and loyalty : survey design, use, and statistical analysis methods / |
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Measuring marketing : 103 key metrics every marketer needs / |
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Measuring product development : seminar agenda & table of contents. |
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Measuring the effectiveness of image and linkage advertising : the nitty-gritty of maxi-marketing / |
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Merchandising : theory, principles, and practice / |
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