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Meta-analysis of binary data using profile likelihood / |
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Meta-regression analysis in economics and business / |
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Metadata management in statistical information processing : a unified framework for metadata-based processing of statistical data aggregates / |
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Methodology of longitudinal surveys / |
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Methods for assessing brand value : a comparison between the interbrand model and the BBDO's brand equity evaluator model / |
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Methods matter : improving causal inference in educational research / |
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Microeconomics : a journey through life's decisions / |
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Microeconomics and behavior / |
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Microsoft Dynamics CRM 4 integration unleashed / |
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Mission-based marketing : positioning your not-for-profit in an increasingly competitive world / |
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Mobile commerce : technology, theory, and applications / |
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Mobile marketing : fundamentals and strategy / |
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Mobile marketing : the message revolution / |
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Mobile marketing for dummies / |
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Mobile strategies : understanding wireless business models, MVNOs and the growth of mobile content / |
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Mobilized marketing and the consumer : technological developments and challenges / |
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Modeling and benchmarking supply chain leadership : setting the conditions for excellence / |
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Modeling online auctions / |
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Modern internet services : exploiting service usage information for optimizing service management. |
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Moral issues in business / |
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More guerrilla marketing research : asking the right people, the right questions, the right way and effectively using the answers to make more money / |
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Motivating customer service employees : a hands-on guide to help you improve morale, motivation, and productivity in your customer service department / |
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Motivational marketing research revisited : the completely revised edition of 'The naked consumer' with an original paper on the principles of 'Future Watch' by Helmut Gaus / |
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Movie marketing : opening the picture and giving it legs / |
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Multi-channel retailing / |
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Multicultural intelligence : eight make-or-break rules for marketing to race, ethnicity, and sexual orientation / |
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Multicultural marketing : selling to the new America : position your company today for optimal success in the diverse America of tomorrow / |
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Multilevel analysis : techniques and applications / |
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Multinational retailers and consumers in China : transferring organizational practices from the United Kingdom and Japan / |
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Multivariate data analysis in sensory and consumer science / |
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Multivariate statistical analysis / |
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Multivariate statistics : high-dimensional and large-sample approximations / |
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Muse on Madison Avenue : classical mythology in contemporary advertising / |
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Museum branding : how to create and maintain image, loyalty, and support / |
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Music, movies, meanings, and markets : cinemajazzamatazz / |
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Nation branding : concepts, issues, practice / |
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National image & competitive advantage : the theory and practice of place branding / |
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Naturalistic observation / |
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Navigating the world of network marketing : conversations with Jack & Diane / |
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Negotiating and influencing skills : the art of creating and claiming value / |
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