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Online marketing terms exposed : understand the lingo of online search marketing experts / |
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| Book |
Online shopping through consumers' eyes : a study of online users' responses to 107 questions / |
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Online social networks / |
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Open wide : how Hollywood box office became a national obsession / |
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Optimal bundling : marketing strategies for improving economic performance / |
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Options under transaction costs : algorithms for pricing and hedging of European and American options under proportional transaction costs and different borrowing and lending rates / |
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Our daily meds : how the pharmaceutical companies transformed themselves into slick marketing machines and hooked the nation on prescription drugs / |
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Over the horizon : planning products today for success tomorrow / |
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Overcoming information overload / |
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Overcoming the customer service syndrome : a practical guide to managing customer service / |
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Overlapping confidence intervals versus one confidence interval : comparing the overlapping of two independent confidence intervals with a single confidence interval for two normal population parameters / |
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行銷管理 |
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PR - a persuasive industry? : spin, public relations, and the shaping of the modern media / |
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PR 2.0 : new media, new tools, new audiences / |
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Package design workbook : the art and science of successful packaging / |
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Packaging girlhood : rescuing our daughters from marketers' schemes / |
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Partnership marketing : how to grow your business and transform your brand through smart collaboration / |
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Passionate and profitable : why customer strategies fail and ten steps to do them right / |
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Pay-per-click search engine marketing handbook : low cost strategies to attracting new customers using Google, Yahoo & other search engines / |
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Peer shopping : der Einfluss der Peer Group auf die Kaufentscheidung weiblicher Jugendlicher während und abseits des Shoppens im österreichischen Textileinzelhandel / |
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Perception-based data mining and decision making in economics and finance / |
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Performance evaluation and planning methods for the next generation Internet / |
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Performance measurement of new product development teams : a case of the high-tech sector / |
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Personal brands : manage your life with talent and turn it into a unique experience / |
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Perspectives in business ethics / |
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Perspectives on branding / |
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Perspectives on radical changes to sustainable consumption and production / |
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Persuading people to buy : Insights on marketing psychology that pay off for your company, professional practice or nonprofit organization / |
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Persuasion : theory & research / |
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Persuasive direct marketing : here's what you say and how you write it! / |
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Pharmaceutical R & D : costs, risks & rewards. |
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Pioneers in marketing : a collection of biographical essays / |
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Place branding : glocal, virtual and physical identities, constructed, imagined and experienced / |
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Policing : reinvention strategies in a marketing framework / |
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Political economy of trade policy and transaction costs : lobbying for protection when entry can erode rents and a transaction cost explanation of patterns of industrial expansion / |
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Population estimation and projection : methods for marketing, demographic, and planning personnel / |
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