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Quantifying neighbourhood effects : frontiers and perspectives / |
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Quantitative research in linguistics : an introduction / |
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Quantitative research methods / |
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Question evaluation methods : contributing to the science of data quality / |
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Questionnaire design : how to plan, structure and write survey material for effective market research / |
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Quo vadis advertising? / |
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RFID : improving the customer experience : one-to-one marketing in real time / |
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ROI : building the CRM business case / |
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Radical marketing : from Harvard to Harley, lessons from ten that broke the rules and made it big / |
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Radio ads : dead or still alive? : future innovations for new leaders in radio business / |
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Raise your prices, attract more business : the pricing power playbook / |
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Real-time marketing & PR : how to instantly engage your market, connect with customers, and create products that grow your business now / |
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Real-time marketing for business growth : how to use social media, measure marketing, and create a culture of execution / |
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Reason's neglect : rationality and organizing / |
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Recent Developments on Structural Equation Models : Theory and Applications. |
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Recent advances in experimental designs and related topics : papers presented at the conference in honor of Professor Damaraju Raghavarao / |
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Reconstructing postmodernism : critical debates / |
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Recycling & redesigning logos : a designer's guide to refreshing & rethinking design / |
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Reflections in the marketplace / |
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Reflections on a cultural brand : connecting with lifestyles / |
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Regression analysis by example. |
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Reinventing professional services : building your business in the digital marketplace / |
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Relational remembering : rethinking the memory wars / |
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Relationship aspect marketing : building customer loyalty in the Internet Age / |
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Relationship between exporters and their foreign sales and marketing intermediaries / |
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Relationship marketing : exploring relational strategies in marketing / |
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Religious commodifications in Asia : marketing gods / |
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Report : a cooperative field study (1914) / |
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