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The complete guide to hospital marketing / |
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The conceptualization of "trust" in economic thought / |
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The confident consumer : teacher's annotated ed. / |
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The decline and rise of the consumer : a philosophy of consumer coöperation / |
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The definitive guide to marketing planning : the fast track to intelligent marketing planning and implementation for executives / |
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The design and use of political economy indicators : challenges of definition, aggregation, and application / |
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The development of marketing management : the case of the USA, c. 1910-1940 / |
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The domino effect : dominate the marketplace, new product & business development / |
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The dynamics of advertising / |
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The economics of personal choice / |
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The economics of sellers' competition : model analysis of sellers' conduct / |
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The economics of transaction costs : theory, methods, and applications / |
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The economy of brands / |
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The employer brand : keeping faith with the deal / |
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The end of economic man : principles of any future economics / |
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The end of marketing as we know it / |
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The essentials of developing new products & services and operating profitably / |
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The essentials of factor analysis / |
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The ethics of Internet research : a rhetorical, case-based process / |
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The evolution of integrated marketing communications : the customer-driven marketplace / |
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The facebook marketing bible : 40+ ways to market your brand, company, product, or service inside facebook / |
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The findability formula : the easy, non-technical approach to search engine marketing / |
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The four pillars of profit-driven marketing : how to maximize creativity, accountability, and ROI / |
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The fundamentals of creative advertising / |
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The future of advertising : new approaches to the attention economy : a report of the Aspen Institute, Communications and Society Program / |
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The future of business / |
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The future of pricing : how airline ticket pricing has inspired a revolution / |
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The future of relationship marketing / |
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The gender intelligent retailer : discover the connection between women consumers and business growth / |
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The global challenge of intellectual property rights / |
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