行銷管理

資料類型 書名 作者 出版年 資源相關分類
Book Beliefs, interactions, and preferences in decision making / c1999. 行銷管理
Book Belonging experiences : designing engaged brands / Lacroix, Jean-Pierre. 2010. 行銷管理
Book Best customers : demographics of consumer demand / c2008. 行銷管理
Book Best practices for a continually improving customer responsive organization / Olstein, Myron. c2001. 行銷管理
Book Beware wet paint : designs by Alan Fletcher / 2004. 行銷管理
Book Beyond communication : a critical study of Axel Honneth's social philosophy / Deranty, Jean-Philippe. 2009. 行銷管理
Book Beyond disruption : changing the rules in the marketplace / Dru, Jean-Marie. 2002. 行銷管理
Book Beyond mobile : people, communications and marketing in a mobilized world / Lindgren, Mats, 1959- 2002. 行銷管理
Book Beyond the billboards : truth about great customer service ; turning promises into reality / Crain, Michael J. c2007. 行銷管理
Book Beyond the familiar : long-term growth through customer focus and innovation / Barwise, Patrick. 2011. 行銷管理
Book Beyond the firm : business groups in international and historical perspective / 1997. 行銷管理
Book Beyond warranty : building your referral business / Smith, Carol, 1946- c2008. 行銷管理
Book Big business : the European experience in the twentieth century / Cassis, Youssef. 1997. 行銷管理
Book Binary decision diagrams : theory and implementation / Drechsler, Rolf. c1998. 行銷管理
Book Bioblogs : résumés for the 21st century / Smith, Michael Holley. c2006. 行銷管理
Book Blueprint for marketing : a comprehensive marketing guide for design professionals / Frost, Susan E. c1995. 行銷管理
Book Blur : how to know what's true in the age of information overload / Kovach, Bill. 2010. 行銷管理
Book Boomer consumer : ten new rules for marketing to America's largest, wealthiest and most influential group / Thornhill, Matt. c2007. 行銷管理
Book Bounded rationality and industrial organization / Spiegler, Ran. c2011. 行銷管理
Book Brains on fire : igniting powerful, sustainable, word of mouth movements / c2010. 行銷管理
Book Brand : it ain't the logo* : *it's what people think of you [Trademark] / Matthews, Ted, entrepreneur. c2007. 行銷管理
Book Brand America : the mother of all brands / Anholt, Simon. 2004. 行銷管理
Book Brand Atlas : Branding intelligence made visible / Wheeler, Alina author. c2011. 行銷管理
Book Brand assets / Tollington, Tony. c2002. 行銷管理
Book Brand avoidance : what causes the anti-consumption of brands and how marketing managers can cure it / Lee, Michael S. W. 2009. 行銷管理
Book Brand building on the Internet / Lindström, Martin, 1970- c2000. 行銷管理
Book Brand champions : how superheroes bring brands to life / Buckingham, Ian P., 1967- 2011. 行銷管理
Book Brand dynamics : factors and trade-offs affecting value development in branded goods and services / Linn, Carl Eric. 1998. 行銷管理
Book Brand extensions : keys to success in international marketing / Wobben, Carolin. 2007. 行銷管理
Book Brand identity essentials : 100 principles for designing logos and building brands / Budelmann, Kevin. c2010. 行銷管理
Book Brand it like Beckham : the story of how brand Beckham was built / Milligan, Andy. 2004. 行銷管理
Book Brand leadership / Aaker, David A. c2000. 行銷管理
Book Brand management / 2010. 行銷管理
Book Brand management : research, theory and practice / Heding, Tilde. 2009. 行銷管理
Book Brand management : strategy, measurement and yield analysis / Rajagopal, 1957- c2007. 行銷管理
Book Brand names and product dynasties : lessons in retrospect / Blake-Coleman, B. C. 1947- (Barrie Charles), 2005. 行銷管理
Book Brand portfolio strategy : the interactive effect of perceived fit, brand portfolio strategy, and differentiation on brand extension evaluations / Petkoski, Kristijan. 2008. 行銷管理
Book Brand relations management : bridging the gap between brand promise and brand delivery / Apéria, Tony. 2004. 行銷管理
Book Brand resilience : managing risk and recovery in a high-speed world / Copulsky, Jonathan R. 2011. 行銷管理
Book Brand rewired : connecting intellectual property, branding, and creativity strategy / Chasser, Anne H. c2010. 行銷管理
Book Brand risk : adding risk literacy to brand management / Abrahams, David, 1953- c2008. 行銷管理
Book Brand storm : a tale of passion, betrayal and revenge / Murray, Will, 1960- 2000. 行銷管理
Book Brand triad : tool box for strategic brand assessment and repositioning / Nissim, Bill. c2008. 行銷管理
Book Brand valued : how socially valued brands hold the key to a sustainable future and business success / Champniss, Guy. 2011. 行銷管理
Book Brand/story : Ralph, Vera, Johnny, Billy, and other adventures in fashion branding / Hancock, Joseph. c2009. 行銷管理
Book Branded : branding in sport business / c2010. 行銷管理
Book Branded : the buying and selling of teenagers / Quart, Alissa. 2003. 行銷管理
Book Branded lives : the production and consumption of meaning at work / c2011. 行銷管理
Book Branding + packaging : the ultimate marketing solution / Lubliner, Murray J. c2002. 行銷管理
Book Branding : [brand strategy, design, and implementation of corporate and product identity] / Vaid, Helen. 2003. 行銷管理