行銷管理

資料類型 書名 作者 出版年 資源相關分類
Book The global guide to pharma marketing codes. 2008. 行銷管理
Book The globetrotting shopaholic : consumer spaces, products, and their cultural places / c2008. 行銷管理
Book The guide to franchising / Mendelsohn, M. 1935- (Martin), 2005. 行銷管理
Book The handbook of European brand rights management : how to develop, manage and protect your trademarks, domains, designs and copyrights / Jolly, Adam. 2011. 行銷管理
Book The handbook of logistics & distribution management / Rushton, Alan. 2010. 行銷管理
Book The handbook of market intelligence : understand, compete and grow in global markets / Hedin, Hans. 2011. 行銷管理
Book The handbook of rational and social choice : an overview of new foundations and applications / 2009. 行銷管理
Book The hottest ideas in word of mouth advertising : what works, what doesn't, what's fake, and why / Harris, Godfrey, 1937- c2004. 行銷管理
Book The idea writers : copywriting in a new media and marketing era / Iezzi, Teressa. 2010. 行銷管理
Book The imagery of power: a critique of advertising / Inglis, Fred. 1972. 行銷管理
Book The impact of cultural value orientation : post-recovery service satisfaction in an Eastern context / Prasongsukarn Kriengsin. [2008?] 行銷管理
Book The importance of being branded : an Irish perspective / Fanning, John. c2006. 行銷管理
Book The innovation edge : creating strategic breakthroughs using the voice of the customer / Barnard, William. c1994. 行銷管理
Book The institutional context of poverty eradication in rural Africa : proceedings from a seminar in tribute to the 20th anniversary of the International Fund for Agricultural Development (IFAD) / 2000. 行銷管理
Book The international art market : a survey of Europe in a global context / MacAndrew, Clare. cop. 2008. 行銷管理
Book The international brand valuation manual : a complete overview and analysis of brand valuation techniques, methodologies and applications / Salinas, Gabriela. c2009. 行銷管理
Book The interplay of influence : news, advertising, politics, and the Internet / Jamieson, Kathleen Hall. c2006. 行銷管理
Book The invention & the detainee / Soyinka, Wole. c2005. 行銷管理
Book The kids market : myths and realities / McNeal, James U. 1999. 行銷管理
Book The king of Madison Avenue : David Ogilvy and the making of modern advertising / Roman, Kenneth. 2009. 行銷管理
Book The language of branding / Gaski, John F. c2010. 行銷管理
Book The language of trust : selling ideas in a world of skeptics / 2010. 行銷管理
Book The late age of print : everyday book culture from consumerism to control / Striphas, Theodore G. c2009. 行銷管理
Book The laws of choice : predicting customer behavior / Marder, Eric, 1925- c1997. 行銷管理
Book The lean machine : how Harley-Davidson drove top-line growth and profitability with revolutionary lean product development / Oosterwal, Dantar P. c2010. 行銷管理
Book The lifebelt : the definitive guide to managing customer retention / Murphy, John A., 1948- c2001. 行銷管理
Book The light and the shadow : how breakthrough innovation is shaping European business / Kalthoff, Otto. 1997. 行銷管理
Book The limits to certainty / Giarini, Orio. c1993. 行銷管理
Book The linked photographers' guide to online marketing and social media / Adler, Lindsay. c2011. 行銷管理
Book The logistic map and the route to chaos : from the beginnings to modern applications / c2006. 行銷管理
Book The luxury strategy : break the rules of marketing to build luxury brands / Kapferer, Jean-Noël. 2009. 行銷管理
Book The malling of America : travels in the United States of shopping / Kowinski, William Severini. c2002. 行銷管理
Book The man who sold America : the amazing (but true!) story of Albert D. Lasker and the creation of the advertising century / Cruikshank, Jeffrey L. c2010. 行銷管理
Book The market and the masses in Latin America : policy reform and consumption in liberalizing economies / Baker, Andy, 1972- 2009. 行銷管理
Book The market driven organization : understanding, attracting, and keeping valuable customers / Day, George S. c1999. 行銷管理
Book The market makers : how retailers are reshaping the global economy / c2011. 行銷管理
Book The market value process : bridging customer and shareholder value / Cleland, Alan S., 1939- c1996. 行銷管理
Book The marketer's handbook : reassessing marketing techniques for modern business / Young, Laurie, 1955- 2011. 行銷管理
Book The marketing accountability imperative : driving superior returns on marketing investments / Dunn, Michael (Michael Edward) c2009. 行銷管理
Book The marketing casebook : cases and concepts / Dibb, Sally, 1963- 2001. 行銷管理
Book The marketing century : how marketing drives business and shape society. 2011. 行銷管理
Book The marketing cynic's reader / Moss, Edward. 2002. 行銷管理
Book The marketing firm : economic psychology of corporate behaviour / Vella, Kevin J. c2011. 行銷管理
Book The marketing mavens / Capon, Noel. c2007. 行銷管理
Book The marketing of historic sites, museums, exhibits, and archives. c2005. 行銷管理
Book The marketing of sport / 2007. 行銷管理
Book The marketing plan / Cohen, William A., 1937- c2006. 行銷管理
Book The marketing plan : a step-by-step guide / Westwood, John. 2002. 行銷管理
Book The marketing plan handbook / Wood, Marian Burk. c2011. 行銷管理
Book The marketing plan workbook / Westwood, John, 1947- 2005. 行銷管理