| Book |
The global guide to pharma marketing codes. |
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行銷管理 |
| Book |
The globetrotting shopaholic : consumer spaces, products, and their cultural places / |
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行銷管理 |
| Book |
The guide to franchising / |
Mendelsohn, M. 1935- (Martin), |
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| Book |
The handbook of European brand rights management : how to develop, manage and protect your trademarks, domains, designs and copyrights / |
Jolly, Adam. |
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行銷管理 |
| Book |
The handbook of logistics & distribution management / |
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行銷管理 |
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The handbook of market intelligence : understand, compete and grow in global markets / |
Hedin, Hans. |
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行銷管理 |
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The handbook of rational and social choice : an overview of new foundations and applications / |
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行銷管理 |
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The hottest ideas in word of mouth advertising : what works, what doesn't, what's fake, and why / |
Harris, Godfrey, 1937- |
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行銷管理 |
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The idea writers : copywriting in a new media and marketing era / |
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The imagery of power: a critique of advertising / |
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行銷管理 |
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The impact of cultural value orientation : post-recovery service satisfaction in an Eastern context / |
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The importance of being branded : an Irish perspective / |
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The innovation edge : creating strategic breakthroughs using the voice of the customer / |
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The institutional context of poverty eradication in rural Africa : proceedings from a seminar in tribute to the 20th anniversary of the International Fund for Agricultural Development (IFAD) / |
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行銷管理 |
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The international art market : a survey of Europe in a global context / |
MacAndrew, Clare. |
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行銷管理 |
| Book |
The international brand valuation manual : a complete overview and analysis of brand valuation techniques, methodologies and applications / |
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The interplay of influence : news, advertising, politics, and the Internet / |
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The invention & the detainee / |
Soyinka, Wole. |
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The kids market : myths and realities / |
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The king of Madison Avenue : David Ogilvy and the making of modern advertising / |
Roman, Kenneth. |
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The language of branding / |
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The language of trust : selling ideas in a world of skeptics / |
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The late age of print : everyday book culture from consumerism to control / |
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行銷管理 |
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The laws of choice : predicting customer behavior / |
Marder, Eric, 1925- |
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The lean machine : how Harley-Davidson drove top-line growth and profitability with revolutionary lean product development / |
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The lifebelt : the definitive guide to managing customer retention / |
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The light and the shadow : how breakthrough innovation is shaping European business / |
Kalthoff, Otto. |
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The limits to certainty / |
Giarini, Orio. |
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The linked photographers' guide to online marketing and social media / |
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The logistic map and the route to chaos : from the beginnings to modern applications / |
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The luxury strategy : break the rules of marketing to build luxury brands / |
Kapferer, Jean-Noël. |
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The malling of America : travels in the United States of shopping / |
Kowinski, William Severini. |
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The man who sold America : the amazing (but true!) story of Albert D. Lasker and the creation of the advertising century / |
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The market and the masses in Latin America : policy reform and consumption in liberalizing economies / |
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The market driven organization : understanding, attracting, and keeping valuable customers / |
Day, George S. |
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The market makers : how retailers are reshaping the global economy / |
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The market value process : bridging customer and shareholder value / |
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The marketer's handbook : reassessing marketing techniques for modern business / |
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The marketing accountability imperative : driving superior returns on marketing investments / |
Dunn, Michael (Michael Edward) |
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行銷管理 |
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The marketing casebook : cases and concepts / |
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The marketing century : how marketing drives business and shape society. |
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The marketing cynic's reader / |
Moss, Edward. |
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行銷管理 |
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The marketing firm : economic psychology of corporate behaviour / |
Vella, Kevin J. |
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The marketing mavens / |
Capon, Noel. |
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行銷管理 |
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The marketing of historic sites, museums, exhibits, and archives. |
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行銷管理 |
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The marketing of sport / |
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行銷管理 |
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The marketing plan / |
Cohen, William A., 1937- |
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The marketing plan : a step-by-step guide / |
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The marketing plan handbook / |
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The marketing plan workbook / |
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行銷管理 |
