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The marking enterprise : business success and societal embedding / |
Thoenig, Jean-Claude, 1940- |
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行銷管理 |
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The masterbrand mandate : the management strategy that unifies companies and multiplies value / |
Upshaw, Lynn B., 1947- |
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行銷管理 |
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The medium and the message : television advertising and American elections / |
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行銷管理 |
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The methodological dilemma : creative, critical, and collaborative approaches to qualitative research / |
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行銷管理 |
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The microeconomics of consumer behavior / |
Eastwood, David B., 1944- author. |
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行銷管理 |
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The mirage of global markets : how globalizing companies can succeed as markets localize / |
Arnold, David. |
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行銷管理 |
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The mirrored window : focus groups from a moderator's point of view / |
Langer, Judith, 1941- |
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行銷管理 |
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The mobile marketing handbook : a step-by-step guide to creating dynamic mobile marketing campaigns / |
Dushinski, Kim, 1966- |
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行銷管理 |
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The mom & pop store : how the unsung heroes of the American economy are surviving and thriving / |
Spector, Robert, 1947- |
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The moral foundations of business practice / |
Wilbur, James Benjamin. |
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The mother of all marketing systems / |
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The muted conscience : moral silence and the practice of ethics in business / |
Bird, Frederick B. 1938- (Frederick Bruce), |
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The myth of excellence : why great companies never try to be the best at everything / |
Crawford, Frederick A. |
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行銷管理 |
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The naked consumer today : or an overview of why consumers really buy things, and what this means for marketing / |
Callebaut, Jan, 1955- |
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行銷管理 |
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The nature of marketing : marketing to the swarm as well as the herd / |
Brymer, Chuck. |
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行銷管理 |
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The nature, impact and development of customer oriented behaviour / |
Grönfeldt, Svafa. |
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行銷管理 |
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The network marketing game : Gospel perspectives on multi-level marketing / |
Taylor, Jon M. |
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行銷管理 |
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The new account manager : redefining the crucial role of account service in the changing business of advertising / |
Dickinson, Don (Don L.) |
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行銷管理 |
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The new conceptual selling / |
Miller, Robert B. 1931- (Robert Bruce), |
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行銷管理 |
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The new institutional economics of markets / |
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The new language of marketing 2.0 : how to use ANGELS to energize your market / |
Carter, Sandy, 1963- |
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行銷管理 |
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The new marketing manifesto : the 12 rules for building successful brands in the 21st century / |
Grant, John, 1964- |
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行銷管理 |
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The new multinationals : Spanish firms in a global context / |
Guillén, Mauro F. |
2010. |
行銷管理 |
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The new rules of retail : competing in the world's toughest marketplace / |
Lewis, Robin, 1940- |
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行銷管理 |
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The new sales manager : challenges for the 21st century : a distilled, easy to digest, one-month programme / |
Vieira, Walter, 1938- |
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行銷管理 |
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The new science of selling and persuasion : how smart companies and great salespeople sell / |
Brooks, William T., 1945- |
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The new strategic selling / |
Miller, Robert B. 1931- (Robert Bruce), |
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行銷管理 |
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The next big thing : spotting and forecasting consumer trends for profit / |
Higham, William. |
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行銷管理 |
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The no-nonsense guide to fair trade / |
Ransom, David. |
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行銷管理 |
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The old rules of marketing are dead : the 6 new rules for reinventing your brand & reigniting your business / |
Pearson, Timothy R. |
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行銷管理 |
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The on-demand brand : 10 rules for digital marketing success in an anytime, everywhere world / |
Mathieson, Rick. |
c2010. |
行銷管理 |
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The orange code : how ING Direct succeeded by being a rebel with a cause / |
Kuhlmann, Arkadi, 1946- |
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行銷管理 |
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The other side of advertising : a memoir / |
Gordon, Wallace J. |
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行銷管理 |
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The paradox of predictivism / |
Barnes, Eric C. 1959- (Eric Christian), |
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The persistence of memory / |
Eprile, Tony. |
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行銷管理 |
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The philosophy of branding : great philosophers think brands / |
Braun, Thom, 1953- |
2004. |
行銷管理 |
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The philosophy of science : an encyclopedia / |
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行銷管理 |
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The point of the deal : how to negotiate when "yes" is not enough / |
Ertel, Danny, 1960- |
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行銷管理 |
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The political marketing game / |
Lees-Marshment, Jennifer. |
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行銷管理 |
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The politics of consumption, the consumption of politics / |
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c2007. |
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The power of belonging : the marketing strategy for branding / |
Baaghil, Said Aghil. |
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行銷管理 |
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The power of co- creation : build it with them to boost growth, productivity, and profits / |
Ramaswamy, Venkatram. |
2010. |
行銷管理 |
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The power of coupons : 13 ways to save / |
Roe, Sarah. |
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行銷管理 |
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The power of place : advanced customer and location analytics for market planning. |
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行銷管理 |
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The power of real-time social media marketing : how to attract and retain customers and grow the bottom line in the globally connected world / |
Macy, Beverly. |
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行銷管理 |
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The practice and theory of project management : creating value through change / |
Newton, Richard, 1964- |
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The practice of new products and new business / |
Braet, Johan. |
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行銷管理 |
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The price advantage / |
Baker, Walter L. |
c2010. |
行銷管理 |
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The price of everything : solving the mystery of why we pay what we do / |
Porter, Eduardo. |
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行銷管理 |
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The pricing and revenue management of services : a strategic approach / |
Ng, Irene C. L. |
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