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The principles of Islamic marketing / |
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The procurement and supply manager's desk reference / |
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The product manager's handbook / |
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The production and consumption of sport cultures : leisure, culture and commerce / |
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The professional selling process / |
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The professional service firm : the manager's guide to maximising profit and value / |
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The psychology of entertainment media : blurring the lines between entertainment and persuasion / |
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The psychology of marketing : cross-cultural perspectives / |
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The purchasing environment : foundation study guide / |
Clark, André |
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行銷管理 |
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The pursuit of new product development : the business development process / |
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行銷管理 |
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The qualitative manifesto : a call to arms / |
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行銷管理 |
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The quiet revolution in e-mail marketing / |
Nussey, Bill. |
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行銷管理 |
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The real toy story : inside the ruthless battle for America's youngest consumers / |
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行銷管理 |
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The real u : building brands that resonate with students, faculty, staff, and donors / |
Moore, Robert M. 1948- (Robert Mitchell), |
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行銷管理 |
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The referral engine : teaching your business to market itself / |
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The relationship marketer : rethinking strategic relationship marketing / |
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行銷管理 |
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The relationship revolution : closing the customer promise gap / |
Hochman, Larry. |
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The reputation society : how online opinions are reshaping the offline world / |
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The retail loss prevention officer : the fundamental elements of retail security and safety / |
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The retailing reader / |
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The reviewer's guide to quantitative methods in the social sciences / |
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The rhetoric and reality of marketing : an international managerial approach / |
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The road to prosperity : how to grow our economy and revive the American dream / |
Toomey, Pat. |
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The role of business ethics in economic performance / |
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The role of exigencies in marketing : a rhetorical analysis of three online social networks / |
Martin, Greg. |
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The roots of postmodernism / |
Dunning, William V., 1933- |
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行銷管理 |
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The rough guide to ethical shopping / |
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The routines of decision making / |
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The sales force / |
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行銷管理 |
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The sales training handbook : 52 quick, easy-to-lead mini-seminars / |
Magee, Jeffrey L. |
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行銷管理 |
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The salience of marketing stimuli : an incongruity-salience hypothesis on consumer awareness / |
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行銷管理 |
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The satisfied customer : winners and losers in the battle for buyer preference / |
Fornell, Claes. |
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The saxophone in advertising / |
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The science and art of branding / |
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The science of advertising / |
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The service edge : 101 companies that profit from customer care / |
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The service journey : developing and implementing a service strategy that works for you, your business, department, or organization / |
Hoekstra, Susan J. |
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The service-dominant logic of marketing : dialog, debate, and directions / |
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The seven myths of customer management : how to be customer-driven without being customer-led / |
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The seven secrets of service strategy : Jacques Horovitz. |
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行銷管理 |
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The sky's the limit : marketing luxury to the new jet set / |
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The small business marketing handbook / |
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The soccer Mom myth : today's female customer : who she really is, why she really buys / |
Miller, Michele. |
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The social customer : how brands can use social CRM to acquire, monetize, and retain fans, friends, and followers / |
Metz, Adam. |
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The social media marketing book / |
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行銷管理 |
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The social media sales revolution : the new rules for finding customers, building relationships, and closing more sales through online networking / |
Chase, Landy. |
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The space transportation market : evolution or revolution? / |
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The sponsorship handbook : essential tools, tips and techniques for sponsors and sponsorship seekers / |
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