| Book |
We first : how brands and consumers use social media to build a better world / |
Mainwaring, Simon. |
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行銷管理 |
| Book |
Weapons of mass persuasion : marketing the war against Iraq / |
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行銷管理 |
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Web design : video sites / |
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行銷管理 |
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Web marketing for dummies / |
Zimmerman, Jan. |
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行銷管理 |
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Web search : public searching on the Web / |
Spink, Amanda. |
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行銷管理 |
| Book |
Web site public relations : how corporations build and maintain relationships online / |
Vorvoreanu, Mihaela. |
c2008. |
行銷管理 |
| Book |
Website optimization / |
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行銷管理 |
| Book |
What Americans really want . . . really : the truth about our hopes, dreams, and fears / |
Luntz, Frank I. |
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行銷管理 |
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What do you know about commercial & advertising art : questions and answers / |
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行銷管理 |
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What is branding? / |
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行銷管理 |
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What is research? : methodological practices and new approaches / |
Rhedding-Jones, Jeanette. |
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行銷管理 |
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What the customer wants you to know : how everybody needs to think differently about sales / |
Charan, Ram. |
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行銷管理 |
| Book |
What were they thinking? : marketing lessons you can learn from products that flopped / |
McMath, Robert M. |
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行銷管理 |
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What's the secret? : to providing a world-class customer experience / |
DiJulius, John R., 1964- |
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行銷管理 |
| Book |
When customers think we don't care : ending actions that self-destruct companies, customer service and jobs / |
Buchanan, Richard W. |
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行銷管理 |
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When the customer is not right : loss of consumer responsibility / |
Hahn, Darren. |
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行銷管理 |
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Where the suckers moon : the life and death of an advertising campaign / |
Rothenberg, Randall. |
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行銷管理 |
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Which ad pulled best? : 20 case histories on how to write and design ads that work / |
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c2011. |
行銷管理 |
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Who owns the data? : using internal customer relationship management to improve business and IT integration / |
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行銷管理 |
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Who stole my customer?? : winning strategies for creating and sustaining customer loyalty / |
Thompson, Harvey. |
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行銷管理 |
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c2006. |
行銷管理 |
| Book |
Who's your Gladys? : how to turn even the most difficult customer into your biggest fan / |
Suttle, Marilyn. |
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行銷管理 |
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Why Johnny can't brand : rediscovering the lost art of the big idea / |
Schley, Bill. |
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行銷管理 |
| Book |
Why customers do what they do : who they are, why they buy, and how you can anticipate their every move / |
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行銷管理 |
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Why customers really buy : uncovering the emotional triggers that drive sales / |
Goodman, Linda, 1948- |
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行銷管理 |
| Book |
Why it sells : decoding the meanings of brand names, logos, ads, and other marketing and advertising ploys / |
Danesi, Marcel, 1946- |
c2008. |
行銷管理 |
| Book |
Why she buys : the new strategy for reaching the world's most powerful consumers / |
Brennan, Bridget. |
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行銷管理 |
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Wide-angle vision : beat your competition by focusing on fringe competitors, lost customers, and rogue employees / |
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行銷管理 |
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Wikibrands : reinventing your company in a customer-driven marketplace / |
Moffitt, Sean. |
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行銷管理 |
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Wikipedia : a new community of practice? / |
O'Sullivan, Dan. |
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行銷管理 |
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Wiley international encyclopedia of marketing / |
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行銷管理 |
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Win/loss reviews : a new knowledge model for competitive intelligence / |
Marcet, Rick. |
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行銷管理 |
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Window to the future : the golden age of television marketing and advertising / |
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行銷管理 |
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Winners never cheat : even in difficult times / |
Huntsman, Jon M. |
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行銷管理 |
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Winning at innovation : the A-to-F model / |
Trias de Bes, Fernando. |
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行銷管理 |
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Winning at service : lessons from service leaders / |
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行銷管理 |
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Winning the hardware-software game : using game theory to optimize the pace of new technology adoption / |
Fisher, Ruth D. |
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行銷管理 |
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Winning with customers : a playbook for B2B / |
Pigues, D. Keith. |
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行銷管理 |
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Women in advertising : changing perceptions / |
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行銷管理 |
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Women want more : how to capture your share of the world's largest, fastest-growing market / |
Silverstein, Michael J. |
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行銷管理 |
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Women who shop too much : overcoming the urge to splurge / |
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Working together : why great partnerships succeed / |
Eisner, Michael, 1942- |
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Working with Microsoft Dynamics CRM 3.0 / |
Snyder, Michael. |
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Working with agencies : an insider's guide / |
Sims, Michael. |
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行銷管理 |
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World branding : concept, strategy and design / |
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行銷管理 |
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World class selling : the crossroads of customer, sales, marketing, and technology / |
Holden, Jim, 1948- |
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行銷管理 |
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Writers on the market : consuming literature in early seventeenth-century Spain / |
Gilbert-Santamaria, Donald, 1966- |
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Yield curve modeling / |
Stander, Yolanda S., 1975- |
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行銷管理 |
