行銷管理

資料類型 書名 作者 出版年 資源相關分類
Book Business solutions on demand : how to transform from a product-led to a service-led company / Cerasale, Mark Vincent, 1969- 2005. 行銷管理
Book Business superbrands : an insight into some of Britain's strongest B2b brands 2009. 2009. 行銷管理
Book Business to business communications handbook / Messner, Fredrick R. c1992. 行銷管理
Book Business, marketing, and management principles for IT and engineering / Chorafas, Dimitris N. c2011. 行銷管理
Book Business-to-business brand management : theory, research and executive case study exercises / 2009. 行銷管理
Book Business-to-business marketing / c2011. 行銷管理
Book Business-to-business marketing management : a global perspective / Blythe, Jim. c2005. 行銷管理
Book Buy now : creative marketing that gets customers to respond to you and your product / Cesari, Rick, 1956- c2011. 行銷管理
Book Buy ology : how everything we believe about why we buy is wrong / Lindstrom, Martin, 1970- 2009. 行銷管理
Book Buying power : a history of consumer activism in America / Glickman, Lawrence B., 1963- 2009. 行銷管理
Book C-scape : conquer the forces changing business today / Kramer, Larry, 1950- c2010. 行銷管理
Book CEO of Earth : a ground-breaking guide to building the ultimate brand / Hammond, Simon, 1962- 2010. 行銷管理
Book CIM coursebook : delivering customer value through marketing / 2009. 行銷管理
Book CRM at the speed of light : social CRM strategies, tools, and techniques for engaging your customers / Greenberg, Paul. c2010. 行銷管理
Book CRM best practices & self-assessment / Petersen, Glen S. c2002. 行銷管理
Book CRM in action : maximizing value through market segmentation, product differentiation, & customer retention / Wong, Ken K. c2011. 行銷管理
Book Call center people management handbook and study guide : version 2.1 / c2004. 行銷管理
Book Call centres and human resource management : a cross-national perspective / 2004. 行銷管理
Book Calling the customer : factors that determine a successful outsourcing relationship / Kimme, R. Maria. 2006. 行銷管理
Book Can't buy me love : freedom from compulsive spending and money obsession / Coleman, Sally. 1993, c1992. 行銷管理
Book Case book to accompany E-commerce : business, technology, society, second edition / Laudon, Kenneth C., 1944- c2005. 行銷管理
Book Case studies for industrial and business marketing / c2008. 行銷管理
Book Case studies in business ethics / c2009. 行銷管理
Book Case studies in food product development / 2008. 行銷管理
Book Case studies in niche marketing : real-world ways to reach key customer groups / c2008. 行銷管理
Book Case studies in quantitative management / Wilson, C. (Clarence) 1972. 行銷管理
Book Cases and select readings in health care marketing / c1989. 行銷管理
Book Cases in Sports Marketing / c2006. 行銷管理
Book Cases in advertising and marketing management : real situations for tomorrow's managers / Applegate, Edd. c2007. 行銷管理
Book Cases in advertising and promotion management / Quelch, John A. c1994. 行銷管理
Book Cases in consumer behaviour / c1999. 行銷管理
Book Cases in direct marketing / Brown, Herbert E. c1996. 行銷管理
Book Cases in global marketing strategies / Jeannet, Jean-Pierre. c2004. 行銷管理
Book Cases in marketing management / c2012. 行銷管理
Book Cases in online interview research / c2012. 行銷管理
Book Cases in strategic marketing management : business strategies in Muslim countries / Quelch, John A. c2001. 行銷管理
Book Cases on managing e-services / c2009. 行銷管理
Book Categorical data analysis using logistic regression : course notes / Patetta, Michael J. (Michael James) c2005. 行銷管理
Book Category management in purchasing : a strategic approach to maximize business profitability / O'Brien, Jonathan, 1967- 2009. 行銷管理
Book Causal modeling in psychology with qualitative independent variables / Wüthrich-Martone, Olivia. 2001. 行銷管理
Book Causality and causal modelling in the social sciences : measuring variations / Russo, Federica, Dr. c2009. 行銷管理
Book Cause marketing for dummies / Waters, Joe. c2011. 行銷管理
Book Challenging choices : ideology, consumerism and policy / Clarke, Michael, 1945- 2010. 行銷管理
Book Changing lifestyle and consumer behaviour / Srinivasa Rao, T. c2006. 行銷管理
Book Changing the game : how video games are transforming the future of business / Edery, David 1976- c2009. 行銷管理
Book Changing tools : case studies in the history of scientific methodology / Fehér, Márta. c1995. 行銷管理
Book Chaotic cognition : principles and applications / Finke, Ronald A. 1996. 行銷管理
Book Charity marketing : meeting need through customer focus / Bruce, Ian (Ian W.) 2005. 行銷管理
Book Cheap : the high cost of discount culture / Shell, Ellen Ruppel, 1952- 2010. 行銷管理
Book Choice modelling : the state-of-the-art and the state-of-practice : proceedings from the inaugural International Choice Modelling Conference / International Choice Modelling Conference Harrogate, England) (2009 : 2010. 行銷管理