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Choice-based conjoint analysis : models and designs / |
Raghavarao, Damaraju. |
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Choosing the right domain name : a marketing perspective : all you need to know about domain names (and some you don't need to know, but is interesting anyway) / |
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行銷管理 |
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Citizen brand : 10 commandments for transforming brand culture in a consumer democracy / |
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Citizen brands : putting society at the heart of your business / |
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CityEvents : place selling in a media age / |
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Classification and modeling with linguistic information granules : advanced approaches advanced approaches to linguistic data mining / |
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Clients driving innovation / |
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Cluster analysis for data mining and system identification / |
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Clustering and information retrieval / |
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CoDestiny : overcome your growth challenges by helping your customers overcome theirs / |
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Code of life-cycle inventory practice / |
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Cognition and mood interactions / |
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Cognitive finance : behavioral strategies of spending, saving and investing / |
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Cognitive processes and economic behaviour / |
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Collaborative communities : partnering for profit in the networked economy / |
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Collateral damaged : the marketing of consumer debt to America / |
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Collected essays of John Finnis. |
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Collective creativity : art and society in the South Pacific / |
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Coming to concurrence : addressable attitudes and the new model for marketing productivity / |
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Commitment-led marketing : the key to brand profits is in the customer's mind / |
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Communication planning : an integrated approach / |
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Communication systems in modern business : needs, requirements and solutions / |
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Communications and discoveries from multidisciplinary data / |
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Comparing and contrasting marketing assumptions and advertising strategies in Japan and the United States : case studies / |
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Competing for choice : developing winning brand strategies / |
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Competitive success : how branding adds value / |
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Conceptualising consumption / |
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Conceptualising marketing communication in the new marketing paradigm : a postmodern perspective / |
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Conceptualizing and proposing qualitative research / |
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Concise encyclopedia of advertising / |
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Concise encyclopedia of church and religious organization marketing / |
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Concise encyclopedia of professional services marketing / |
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Concurrent engineering effectiveness : integrating product development across organizations / |
Fleischer, Mitchell. |
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Concurrent product development. |
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Conducting market research for international business / |
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Conducting meta-analysis using SAS / |
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Confessions of an eco-shopper : the true story of one woman's mission to go green / |
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Conjoint analysis examples / |
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Connected : amazing power of social networks and how they shape our lives / |
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Connected causes : online marketing strategies for nonprofit organizations / |
Wymer, Walter W. |
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Connecting with consumers : marketing for new marketplace realities / |
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Connective branding : building brand equity in a demanding world / |
Fisher-Buttinger, Claudia. |
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Consciousness & emotion : agency, conscious choice, and selective perception / |
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Construction purchasing & supply chain management / |
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Consumed : rethinking business in the era of mindful spending / |
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Consumer India : inside the Indian mind and wallet / |
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